DFO launches two new fall campaigns with Savour Ontario and MilkUP

Fall is almost upon us and Dairy Farmers of Ontario’s (DFO) marketing division is introducing two new campaigns to kick off the season.

Below you will find information about DFO’s culinary brand Savour Ontario Harvest Pairings, in partnership with the LCBO and local Ontario winery, Henry of Pelham, as well as Pick-Me-Ups by MilkUP, an all-local, milk-inspired campaign.
Savour Ontario Harvest Pairings
The campaign promotes Ontario cheese with VQA wine pairings via a neck tag on select Henry of Pelham wines. The fall session will feature three unique neck tags highlighting pairings of local cheese, wine and chef-curated recipes.
Harvest Pairings is proudly promoted locally and provincially through various channels.

Consumers can:

  • Explore all Harvest Pairings on SavourOntario.ca;
  • Learn more about a local dairy farming family and the Henry of Pelham (Speck) family via the Autumn edition of the LCBO’s Food & Drink magazine;
  • Try select dishes at three Ontario restaurants.

Pick-Me-Ups by MilkUP
This campaign targets Gen Z and aims to remind them of milk's proud status as a lifestyle staple and once again make milk a respected choice in their minds. The campaign runs for the month of September and features a unique pop-up store on Queen Street West in Toronto, Ont.
Click on the links below for more details.
Savour Ontario Harvest Pairings
MilkUP 2021 Brand Launch

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